We love what we do here at Gorilla: Low cost advertising! We also love the creativity involved in advertising especially when you are learning from the best in that was in the industry.
At Gorilla we work with you, always sharing our advertising knowledge and applying it to the adverts we show on our screens.
That being said we wanted to share a collation of the 10 Golden Rules of advertising from some of the best people that have ever worked in it.
1. “On the average, five times as many people read the headlines as read the body copy.”
2. “It follows that unless your headline sells your product, you have wasted 90 percent of your money…”
3. “I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”
– Leo Burnett
4. “A copywriter should have ‘an understanding of people, an insight into them, a sympathy toward them.”
5. “An ad is finished only when you no longer can find a single element to remove.”
6. “Never use tricky or irrelevant headlines…people read to fast to figure out what you are trying to say.”
7. “Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you. -David Ogilvy
8 . The man who stops advertising to save money is like the man who stops the clock to save time.
9. “Nobody reads ads. People read what interests them. Sometimes it’s an ad.”
– Howard Gossage
10. “The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”